You need a brand video, they say. Success lies in the power of video, they also say. Where does that leave you? Most of us are building our brand on a budget and don't have the funds to hire a professional videographer.
Why is a Brand Video Important?
Whether you are a blogger, service business, or an ecommerce store, success is all about trust. Research shows that videos build trust. With storytelling elements and professional looking video composition, a brand video elegantly moves a viewer through your mission and establishes your identity in a powerful way. When produced correctly, your brand video will solidify your "tribe" and move viewers to act. Brand videos are commonly used for the following purposes:
- Communicate company culture or mission
- Introduce a new business on the scene
- Reposition your brand in a new market
- Familiarize an audience with the leadership
- Call viewers to act in some way
DIY Your Brand Video
Develop a Script
The first step towards creating a DIY brand video is to create a script. Useful resources like How to Write a Brand Video Script in 9 Simple Steps will take you through the process of nailing down your intended message and delivering a powerful punch. Consider what action you want your audience to take after watching the video and what language and tone resonates with your target audience. Have someone on deck to provide honest feedback and help with editing.
Prepare Your Video Equipment
If you have no idea what type of video equipment you need for this project, here is some good news- You can use your phone! The Small Business Bundle by iOgrapher is a clever and cost-effective way to turn your cell phone into your professional video maker. The kit includes:
- Multi case adaptable for multiple phones
- LED Light
- Lavalier microphone
You may also want to grab a tripod depending on where you decide to shoot.
Edit Your Brand Video
You have options when it comes to free and inexpensive brand video editing software. Here are a few of our favorites:
iMovie. It is easy to use and has tools to improve audio quality. The features are limited, however.
Luma Fusion. Amazing editing app for iOS. Multi-layers of video and audio, text, graphics, color tools, green screen, and much more. Very professional yet easy to learn
OpenShot. This open-source platform is easy to use and has a helpful forum if you get stuck. It does tend to lag.
Take time editing to make sure that you have achieved the desired impact from your brand video.
Ask for Feedback
Once you have your final product, refrain from hitting publish. Send your brand video out to trusted friends and colleagues to get some honest feedback. Compile all of the feedback and make some last-minute changes.
Established businesses can spend hundreds of thousands of dollars for a brand video. Just because you don't have that kind of budget doesn't mean that you can't benefit from a brand video in your own voice and produced by you. After all, no one knows your culture or story better than you.