If you are a real estate agent considering using video to sell your listings, you will be pleased to learn that real estate listings with videos receive 403% more response than those with still photos only. Standing out from the sea of homes for sale can truly be as simple as presenting a professional quality video. Incorporating video into your marketing strategy can boost lead generation, build trust, and establish your brand. Filming professional quality videos without hiring expensive videographers is easier than you think.
7 Tips for Leveling Up Your Real Estate Video Game
1. Create a Brand Video
Introduce yourself to prospective buyers and sellers with a brand video. Include interview clips from happy buyers and sellers, other respected professionals and industry leaders who can attest to your expertise. Talk about what makes you different and what niches you serve. Win over clients before you ever meet.
2. Go Live!
Attract new clients by going live on social media channels. Then, post the replay for anyone who missed the live. Here are a few topics to talk about:
- How to prep your home for sale
- What to look for when buying a home
- How to research mortgage lenders
- How to buy a home in a seller's market
If you need some guidance with how to "go live," Learn to Go Live is a great resource.
3. Film Neighborhood Videos
We are all familiar with real estate property videos that show every angle of a home and property, but buyers care about the neighborhood, also. Create community videos for each of the primary communities you sell property in and share with prospective buyers. Walk through downtown and point out exceptional coffee shops, grocery stores, or schools. Highlight the reasons why someone would want to live in this community. This Outer Banks video makes everyone want to move to the OBX after watching.
4. Year in Review Video
At the end of every year, create a video compilation of your selling highlights. Sotheby's International did an exceptional job of capturing the challenges of 2020 while highlighting their own resilience. Watch this powerful video for inspiration.
5. DIY Your Real Estate Videos
We all want to save money when we can. Thanks to tremendous advances in video technology, you can shoot your own professional real estate videos. With a small investment in some cool equipment and a smart phone, you can save on videographer fees. Here is what you need:
Learn more about how easy the multi-case is to use in this video.
6. Use the Right Apps
There are so many filmmaking apps available to help real estate professionals create amazing videos. Here are some of our favorites:
- Story Slicer
- Adobe Premiere Rush
Whether you want to edit your videos, make them consumable for social media, or add cool filters, there is an app for that.
7. Prep Your Seller's Home
Even with the perfect equipment, amazing weather, and every app, the video can still fail if the property is not adequately prepped for video. Time the filming for the perfect time of day when the property has the best lighting. Help the seller declutter and remove personal items before the video shoot. A little bit of prep work will go a long way when it comes to shooting an effective listing video.
Stand out from the competition with professional quality video content. Are you a real estate agent who is interested in taking their videos to the next level? Reach out to us and we can help you put together a package to get your filming.