Content is consumed in so many ways, but the fastest growing form of content is video. If you have something important to teach the world, it is time to start planning your online course. The average course creator earns approximately $5K per month selling their online course. Many course creators are making up to $50K/month with course sales. Once you have your course curriculum completed, there are so many options for hosting your course, such as:
Many people love the idea of selling an online course but they get caught up in the "how." We hope to break down online course creation into manageable steps for any budget in this article.
Step 1: Plan the Content
The success or failure of your online course will ultimately be determined by the quality and demand of the content. Answer these questions while in the planning stages:
- Where will the content come from? Do you already have it in a different format?
- How do you know that people want to learn this subject matter? Have you tested the demand?
- Who are your competitors? What is your differentiator?
It may help to explore others who offer courses in your area of expertise so that you can take notes about what they do right and what can be done better.
Step 2: Create an Outline
A well-planned course is a successful course. Create a presentation structure and make sure that you include visual aids along the way. Plan how you will present the content in an engaging and fresh way. The outline can be written or visual- use the way that works best for you.
Step 3: Use the Right Equipment
Having a professional set up doesn't have to cost a lot. For less than $500 you can have all the equipment you need for filming professional courses. Here is what we recommend:
Portable Green Screen. If you have a well lit location to film that has an aesthetic background, GREAT! But, if you don't, this portable green screen is for you.
iOgrapher Mobile Phone Case. Yes! You can film high quality courses with your smartphone. The iOgrapher phone case attaches to your smartphone to create the ideal video camera.
Tripod. Depending on your location and application, you may want a mini tripod or a full size. Our favorite is the Multi Use Tripod, which works for most applications and attaches to the mobile phone case.
Ring Light. Adding a few mini ring lights can make the difference in the professional appearance of your online course. We love the iOgrapher Mini Ring Light II because of its versatility and great price. With three levels of brightness, you will achieve the perfect lighting.
Mic. There are endless options for mics and the right one for you will depend on your setup and location. We recommend the Switcher Studio Basic Live Bundle which includes the tripod, ring light and lavalier mic. It is a great kit to get you started for under $100.
Step 4: Practice Your Content
It is important to review your content, but be careful not to read your script. Use your own words. YOU are the expert!
Step 5: Use an Editor
Even if the editor is a friend, make sure that someone else reviews your content and finished product before you go live. You understand the nuances of your content, but does everyone else? Get the opinion of someone you trust.
Step 6: Launch!
Now is the time to share your online course with the world. With the right marketing, your hard work will pay off quickly.
You've Got This!
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